About Us

About Us

We Care About
Your Hair

We Care About
Your Hair

Because we care about ours. Our team is all over the styling spectrum, from stubbornly straight to curls on curls. We’re product guinea pigs, trying out everything from flat irons to serums, all so we can create the best thing for you.

One Size Does
Not Fit All

We feel the same way about hair. Curly girls need different products than wavy babes, naturalistas, and straight-haired women. And that’s okay. Actually, that’s preferred. We’re here to specialize, developing products you need to style the hair you have.

Designed In NYC.
Made For You

We
Your Style

We're not here to preach how your hair should look or shouldn't look. Your hair is yours, so style it however you want. We're just here to help.