About Us

Xtava is on a mission to make every day your perfect hair day.


It’s personal: We’re taking a “one size does not fit all” approach to hair tools. Got super-fine curls? Thick, straight hair? We’re here to help you identify the right tools and tips tailored for your hair type.

Innovative at the roots: Our in-house team of engineers design every product with our three core values in mind: a dedication to hair health, powerful salon-grade quality, and sleek, intuitive design.

Great hair, we care: Healthy hair is all about the right tool meeting the right technique. We’re on a mission to help you discover the best tips and tricks for achieving salon-worthy results at home, no matter your hair type.

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