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Meet The Squad

Click on each product to learn more, then build your crew depending on your mane needs.

Perk Up Style Cream

Perk Up Style Cream

A doubleshot jolt of volume.

Deep Conditioning Mask

Deep Conditioning Mask

R&R in a jar.

Rich Leave-In Conditioner

Rich Leave-In Conditioner

Stretch curls to their full potential.

Clarifying Hair Mask

Clarifying Hair Mask

A reset button for your hair.

Curl Definer

Curl Definer

Redefine your curl-to-girl relationship.

Heat Protectant Spray

Heat Protectant Spray

Your primer for styling.

Perk Up Style Cream

Perk Up Style Cream

A doubleshot jolt of volume.

Deep Conditioning Mask

Deep Conditioning Mask

R&R in a jar.

Rich Leave-In Conditioner

Rich Leave-In Conditioner

Stretch curls to their full potential.

Clarifying Hair Mask

Clarifying Hair Mask

A reset button for your hair.

Curl Definer

Curl Definer

Redefine your curl-to-girl relationship.

Heat Protectant Spray

Heat Protectant Spray

Your primer for styling.

The Essential Stuff

We wanted something nourishing and reparative, but what we found was even better. Think: real, recognizable ingredients that can actually improve hair health.

Our Promise

To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It’s nourishing, it’s healthy, and it will completely change your idea of styling.

@xtavaofficial