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Four Hair Types Outline

Meet The Squad

Click on each product to learn more, then build your crew depending on your mane needs.

Xtava xtava volumizing hair styling cream

Perk Up Style Cream

A doubleshot jolt of volume.

Xtava xtava deep conditioning mask

Deep Conditioning Mask

R&R in a jar.

Xtava Clarifying Hair Mask

Clarifying Hair Mask

A reset button for your hair.

Xtava Curl Definer

Curl Definer

Redefine your curl-to-girl relationship.

Xtava Heat Protectant Spray

Heat Protectant Spray

Your primer for styling.

Xtava xtava volumizing hair styling cream

Perk Up Style Cream

A doubleshot jolt of volume.

Xtava xtava deep conditioning mask

Deep Conditioning Mask

R&R in a jar.

Xtava Clarifying Hair Mask

Clarifying Hair Mask

A reset button for your hair.

Xtava Curl Definer

Curl Definer

Redefine your curl-to-girl relationship.

Xtava Heat Protectant Spray

Heat Protectant Spray

Your primer for styling.

The Essential Stuff

We wanted something nourishing and reparative, but what we found was even better. Think: real, recognizable ingredients that can actually improve hair health.
Pequi fruit
PEQUI OIL

Extracted from the lush pequi fruit in the Brazilian Cerrado, this rich oil is packed with vitamin A and fatty acids proven to help reduce frizz and retain curl shape.

Moroccan argan seeds
ARGAN OIL

From the seeds of Moroccan argan trees, this moisturizing oil provides vitamin E for intense hydration without leftover residue.

Coconuts
COCONUT OIL

Rich in vitamin E and fatty acids, this oil is a natural moisturizer for hair that conditions the shaft from the inside out.

Keratin
KERATIN

Because this natural protein makes up a majority of your hair, added levels fortify hair shafts to help reduce breakage, return elasticity, and retain moisture.

Jojoba fruits
JOJOBA OIL

Found in the southwestern region of North America, this oil acts as a natural moisturizer that also encourages new hair growth by cleansing the scalp.

Gold clay
GOLD CLAY

Found in the Southern region of Brazil, this clay is packed with minerals that act like magnets to attract and lift impurities out of hair.

Coffee beans
CAFFEINE

This naturally occurring stimulant, found in over sixty types of plants, penetrates hair cuticles to energize shafts for added lift and volume.

Aloe Vera
ALOE VERA JUICE

This natural, lightweight conditioner contains reparative enzymes that work to cleanse the scalp and neutralize hair’s pH levels.

Broccoli
BROCCOLI SEED OIL

The oil from this well known super food quenches hair with antioxidants, vitamins, and fatty acids for intense hydration and a radiant sheen.

Our Promise

To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It’s nourishing, it’s healthy, and it will completely change your idea of styling.

@xtavaofficial