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Introducing Xtava
Styling Squad
Made with real, recognizable
ingredients that can actually
improve hair health.
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Xtava Hair Quiz
Meet The Squad
Click on each product to learn more, then build your crew depending on your mane needs.
The Essential Stuff
We wanted something nourishing and reparative, but what we found was even better. Think: real, recognizable ingredients that can actually improve hair health.
PEQUI OIL
Extracted from the lush pequi fruit in the Brazilian Cerrado, this rich oil is packed with vitamin A and fatty acids proven to help reduce frizz and retain curl shape.
ARGAN OIL
From the seeds of Moroccan argan trees, this moisturizing oil provides vitamin E for intense hydration without leftover residue.
COCONUT OIL
Rich in vitamin E and fatty acids, this oil is a natural moisturizer for hair that conditions the shaft from the inside out.
KERATIN
Because this natural protein makes up a majority of your hair, added levels fortify hair shafts to help reduce breakage, return elasticity, and retain moisture.
JOJOBA OIL
Found in the southwestern region of North America, this oil acts as a natural moisturizer that also encourages new hair growth by cleansing the scalp.
GOLD CLAY
Found in the Southern region of Brazil, this clay is packed with minerals that act like magnets to attract and lift impurities out of hair.
CAFFEINE
This naturally occurring stimulant, found in over sixty types of plants, penetrates hair cuticles to energize shafts for added lift and volume.
ALOE VERA JUICE
This natural, lightweight conditioner contains reparative enzymes that work to cleanse the scalp and neutralize hair’s pH levels.
BROCCOLI SEED OIL
The oil from this well known super food quenches hair with antioxidants, vitamins, and fatty acids for intense hydration and a radiant sheen.
Our Promise
To the straight-haired girls who crave volume, the wavy ones with dry and oily strands, and the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It’s nourishing, it’s healthy, and it will completely change your idea of styling.
@xtavaofficial
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