Designed With Your Hair In Mind

Break free from one-size-fits-all hair products. We engineered an affordable line to solve all of our styling woes: from volume hungry straight-hair to moisture thirsty coily hair, and everyone in between.

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Your Hair Is Our Hair

To the straight haried girls who crave volume, the wavy ones with dry and oily strands, and especially the moisture-thirsty curly and coily girls: We see you. Because we are you. Now, we created something that every one of us can use. It's natural, it's healthy, and it will completely change your idea of styling.

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Perk Up Style Cream Perk Up Style Cream

$22.00

Deep Conditioning Mask Deep Conditioning Mask

$20.00

Rich Leave-In Conditioner Rich Leave-In Conditioner

$22.00

Clarifying Hair Mask Clarifying Hair Mask

$20.00

Leave-In Conditioner Leave-In Conditioner

$20.00

Curl Definer Curl Definer

$22.00

Heat Protectant Spray Heat Protectant Spray

$18.00

Blow Dry In No Time

Ditch the blowout bar. With powerful motors, we designed our hair dryers to create killer DIY blowouts at home or on-the-go.

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The Double Shine Ionic Dryer The Double Shine Ionic Dryer

$59.00

The Allure Professional Ionic Ceramic Hair Dryer The Allure Professional Ionic Ceramic Hair Dryer

$59.99

Pro 2200W Professional Ionic Ceramic Hair Dryer (White) Pro 2200W Professional Ionic Ceramic Hair Dryer (White)

$59.99

Straighten Through Thick and Thin

One flat iron does not fit all, so we tailored ours to you. Find the best temp control, plate size, and material for your hair type.

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Pro-Satin Advanced Infrared Straightener Pro-Satin Advanced Infrared Straightener

$59.00

Steam Straightener Steam Straightener

$69.00

Gloss Factor Titanium Straightener Gloss Factor Titanium Straightener

$39.00

Hotness 3-in-1 Styler Hotness 3-in-1 Styler

$59.00

Sapphire Jet Set Travel Iron with Ceramic Plates Sapphire Jet Set Travel Iron with Ceramic Plates

$29.00

Amethyst Jet Set Travel Flat Iron with Ceramic Plates Amethyst Jet Set Travel Flat Iron with Ceramic Plates

$29.00

Onyx Jet Set Travel Iron with Ceramic Plates Onyx Jet Set Travel Iron with Ceramic Plates

$29.00

More Bounce For Your Buck

Create any curl you could ever want. With varied sizes and shapes, our curling irons and wands make everything from tight ringlets to beach waves.

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5-in-1 Curling Iron with Temp Control 5-in-1 Curling Iron with Temp Control

$55.00

Hotness 3-in-1 Styler Hotness 3-in-1 Styler

$59.00

The Twist Conical Curling Wand with 1-1.5" Tourmaline Ceramic Barrel The Twist Conical Curling Wand with 1-1.5" Tourmaline Ceramic Barrel

$45.00

The Twirl Conical Curling Wand with .5-1" Tourmaline Ceramic Barrel The Twirl Conical Curling Wand with .5-1" Tourmaline Ceramic Barrel

$45.00

It Curl Oval Wand with Ionic Ceramic Tourmaline Technology It Curl Oval Wand with Ionic Ceramic Tourmaline Technology

$45.00

Black Magic Auto-Curler with Ceramic Curl Chamber Black Magic Auto-Curler with Ceramic Curl Chamber

$89.00

Small Things That Matter

With lab-tested designs, our accessories enhance your styling routine. From diffusers to pinup clips, we consider these add-ons anything but optional.

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Black Orchid Hair Diffuser Black Orchid Hair Diffuser

$17.00

White Orchid Diffuser White Orchid Diffuser

$16.00

Double Bristle Body Brush (44mm) Double Bristle Body Brush (44mm)

$18.00

Pin-Up Clips - set of 12 Pin-Up Clips - set of 12

$12.00

Concentrator Nozzle Concentrator Nozzle

$8.00

Double Bristle Body Brush (55mm) Double Bristle Body Brush (55mm)

$22.00

Double Bristle Body Brush (22mm) Double Bristle Body Brush (22mm)

$16.00

Double Bristle Body Brush (33mm) Double Bristle Body Brush (33mm)

$18.00

Better Together

Get what you need. Our styling toolkits combine our bestselling duos so you can create your look for less.

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Curly Hair Kit (White) Curly Hair Kit (White)

$59.00

Voluminous Toolkit Voluminous Toolkit

$63.00

Style Smoother Toolkit Style Smoother Toolkit

$79.00

Sleek and Shiny Toolkit Sleek and Shiny Toolkit

$45.00

Last Chance Sales

The deals here won’t last forever, so be one of the first to take advantage of these exclusive low prices.

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Amethyst 2-in-1 Magic Wand - Curling Wand and Flat Iron Amethyst 2-in-1 Magic Wand - Curling Wand and Flat Iron

$40.00 $32.00

Sapphire 2-in-1 Magic Wand - Curling Wand and Flat Iron Sapphire 2-in-1 Magic Wand - Curling Wand and Flat Iron

$40.00 $32.00

Onyx 2-in-1 Magic Wand - Curling Wand and Flat Iron Onyx 2-in-1 Magic Wand - Curling Wand and Flat Iron

$40.00 $32.00

Tips & Tutorials

Inspiration and advice from Xtava Hair Xperts.

#Hairspiration

Want silky soft hair, but are unsure of which hair mask to buy? Looking for a new hairstyle to change up your routine? We’ve got you covered. Find the latest inspo in one easy spot.

#HowToBeauty

You've got the tools, now we'll help you create the look. Watch and learn from girls with all hair types as they create beach waves, blowouts, and curls in minutes.